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We’re Fostra – the commercial performance experts.

We turn complex data into profitable commercial decisions. By combining causal science with deep functional expertise, we help unlock hidden value - relentlessly delivering growth.

Our approach

Your partner in driving commercial performance

Bridging the gap between insight, decisions and outcomes

At Fostra, we don't just analyse numbers; we deliver performance. We believe that while data is abundant, true insight is rare, and profitable outcomes rarer still. By sitting at the intersection of advanced Causal Science and commercial performance improvement we deliver results to the bottom line.

We most typically focus on Marketing, Pricing and Distribution Channels; deploying our deep and broad expertise to help our clients to:

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Unlock Hidden Value

Complexity is the enemy of growth. Multi-channel businesses often lose sight of their most valuable opportunities in the fog of daily operations. We combine advanced analytics with deep functional expertise to cut through the noise, identifying the big opportunities that directly impact your bottom line.

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Turn Data into Action

You have the data lake and the SaaS tools, but are you seeing the ROI? Technology alone doesn't drive revenue, decisions do. We build the commercial engine that bridges the gap between data and results, empowering your people to use analytics to make faster, more profitable decisions.

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Embed Sustainable Capability

Externally driven fixes are rarely permanent. To win in the long term, change must come from within. We move beyond the "what" to solve the "how," helping you align your people, processes and technology. We don’t just deliver results today; we build the infrastructure for you to deliver them tomorrow.

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Master Causal Decision Making

In a noisy market, understanding the true "why" behind performance is critical. Without causal insight, sub-optimal decisions become the norm. We use leading Causal Inference techniques to isolate the true impact of your decisions. No more wasted budget. No more vanity metrics. Just clarity.

A track record of delivering commercial growth

The Fostra team have experience delivering value on projects across a broad range of sectors, but they have a particular expertise in Hospitality & Leisure, Retail & Consumer and B2B.

 

Testimonials

  • “Andy was a fundamental partner in helping us drive data to insight and into commercial delivery. Not only did he identify and help us realise significant value but he helped build tools and process, and recruit and train teams, leaving us with a lasting capability shift.”

    Jon White, Ex-CMO, RS Group

  • “I love working with Andy, his exemplary quality of work and ways of working far surpassed what we could have expected. He has approached our teams with sensitivity, but at the same time has challenged our approach. He's turbo charged our commercial transformation whilst empowering my teams, and his legacy has undoubtedly helped us achieve year upon year of record results since.”

    Duncan Garrood, Ex-CEO, Empiric Student Property

Success stories

Explore select case studies of successful projects the team has worked on to deliver measurable commercial growth for businesses across various industries

  • People sitting in a movie theater with a hand reaching into a pink popcorn box.

    Driving increased revenue by integrating price elasticity into pricing decisions for UK Cinema group

    Maximising profit by integrating price elasticity into pricing decisions

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  • Hotel lobby with a wooden reception desk, two computers, and a person behind the desk. Leather chairs in the foreground, a flower arrangement on a small table, and a geometric wall design in the background.

    Maximising digital marketing incrementality for a UK hotel business

    Maximising marketing value generation through better channel budget allocation & execution

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  • A bouquet of pink tulips wrapped in brown paper on a white surface.

    Maximising Customer Lifetime Value (CLV) for a UK digital florist

    Maximising CLV through better marketing, pricing and promotional decisions

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